Presenting Sponsor Southwest Airlines® Kicks Off 2019
“Southwest: On The Rise to Luck” Program
February 7, 2019 – Austin, TX – Luck Reunion, the flagship festival of Luck Productions, is pleased to announce the 2019 lineup for the annual event taking place at Willie Nelson’s “Luck, TX” on Thursday, March 14th. Along with presenting sponsor Southwest, the boutique collective unveiled the diverse artist roster as part of the Lucky Draw Live ticketing event hosted at the iconic Cactus Cafe and presented in partnership with KUTX.
Lucky Draw Live was the third installment of Luck Reunion’s fan-forward ticket buying initiative; offering fans the opportunity to buy tickets in-person, in addition to an intimate performance from Hayes Carll and Southwest: On The Rise to Luck 2018 winner, Thomas Csorba.
Anchored by a performance by Willie Nelson & Family, the 2019 Reunion will showcase more than 40 artists representing a wide swath of genres across five stages. The World Headquarters Stage, situated outside of Nelson’s famed “Headquarters” haunt will feature acts such as Shakey Graves, Steve Earle & The Dukes, Lukas Nelson, and more; while the Sources Stage will host a full female roster headlining Mavis Staples and will feature kick-ass ladies including Brandy Zdan, Mountain Man, Courtney Marie Andrews, Yola, and more. Nathaniel Rateliff will return to Luck with an intimate set on the Chapel Stage, preceded by artists including Cedric Burnside, Nicole Atkins & Jim Sclavunos, and The Cactus Blossoms; and the crowd-favorite Revival Tent will welcome celebrated acts such as Strand Of Oaks, Langhorne Slim & The Law, and Low Cut Connie. In true Luck fashion, surprise special guests will join Jade Jackson on the Saloon Stage lineup.
The full lineup is as follows:
WORLD HEADQUARTERS STAGE
Willie Nelson & Family
Steve Earle & The Dukes
Lukas Nelson & Promise Of The Real
The Marcus King Band
Matthew Logan Vasquez
Paula Nelson & Jesse Dayton
Southwest® Artist On The Rise
Courtney Marie Andrews
Strand Of Oaks
Langhorne Slim & The Law
Low Cut Connie
The Nude Party
Quaker City Nighthawks
E.B. The Younger
Nicole Atkins & Jim Sclavunos
The Cactus Blossoms
The Lucky Draw Live event on Feb. 7th also served as the official reveal of the three contenders for the 2019 Southwest: Artist On The Rise To Luck program, a platform created by the airline dedicated to supporting the careers of developing artists and demonstrating the initiative to propel up-and-coming creatives. Beginning today, fans will be called upon to learn more about the three finalists via the carrier’s music website, Southwest.fm. Later this month, fans will have a chance to vote on Southwest.fm to help determine who will win a coveted main stage slot at this year’s Luck Reunion. As part of Thursday’s Lucky Draw Live, Southwest’s 2018 Artist On The Rise, Thomas Csorba, revealed this year’s contenders:
Madison Cunningham: Los Angeles, California
Katie Pruitt: Nashville, Tennessee
Cha Wa: New Orleans, Louisiana
The burgeoning artist platform is upping its ante this year. Beginning in March the selected Artists On The Rise, chosen by a panel of music industry experts, will embark on a three-city Southwest: On The Rise to Luck Live Tour, presented by The Rustic, featuring live shows at each of the venue’s locations: Dallas, Houston, and San Antonio. While music-lovers across the country vote via Southwest.fm for their top choice, Texas fans will have the opportunity to check out all three acts vying for the sought-after Luck Reunion set. For more information, please visit The Rustic’s event page.
March 7 – The Rustic Dallas; 3656 Howell St.
March 8 – The Rustic San Antonio; 17619 La Cantera Parkway at The RIM
March 9 – The Rustic Houston; 1836 Polk St.
Luck Reunion presented by Southwest, will take place on March 14th in Luck, TX, less than thirty miles outside of Austin, and feature both artists who have defined American music and artists who are redefining it. Luck Reunion performers, or “Luck Family” as they’ve grown to be called, all take after the event’s gracious host, free-wheeling legend Willie Nelson, in that they bow to nothing but inspiration, refuse to play it safe, and are always open for collaboration. In between once in a lifetime sets from their favorite new artists, fans will have plenty of chances to refuel in style with refreshments by The Mountain Valley Spring Water and food options curated by Austin Food + Wine Alliance, celebrating Central Texas chefs who are pushing boundaries and redefining what it means to have a cookout in the Hill Country.
For more information on this year’s festival, please visit Luck Reunion’s Website. For more information Luck’s ticketing process, please visit Luck Reunion – Ticketing. Please note there will be one remaining “Lucky Draw” on Friday, February 22nd.